Lime Late Again

LIME/C&W is late with everything. Late to provide you with residential service, late in regards to innovation that stands out, and now late with 3G.

So, LIME is 3G ready in Kingston and St. Andrew while Claro with is late entry in the market has 3G island wide. The part the bugs me the most is that LIME is always glorifying it's so called successes through the media, while at the same time speaking of other companies that utilize the media in a worthwhile fashion.

LIME needs to take chances that are calculated and thoroughly thought through. That's all I got to say for now....

Tips for LIME

In this post I'll attempt to provide a working guide for the management of LIME.  Now over the years, C&W has been to most an under performer in that they are most times late with new developments and have proven on countless occasions that their marketing team is comprised of individuals obviously out of touch with the realities of today. 

With that said, let me hasten to say that I do believe C&W/LIME can regain their glory as in the times when they had no competition by adhering to the following:

Extensive Research - this is extremely important and saves a lot of money down the road. I think most people can agree that C&W/LIME should have had their own fibre optic network throughout Jamaica before Flow. Back in the day, these guys on a quarterly basis reported mega profits, non of which (in my opinion) was used for research or the introduction of new technologies. They were downright lazy and did not seek to improve anything, why? no competition. After the liberalization of the telecoms sector C&W/LIME still didn't get it and continued to offer mediocre service, today they are still trying to play catch up and losing plenty of cash in the process. Tip Here - Be Proactive. 

Sensible Advertising - mentioning the name of your competition within your ads is to me free advertising for the competition. In addition every couple of months C&W/LIME seems to be conveying a different message, their slogans change so rapidly I sometimes wonder if its the same company. Maintaining one central message that is repeatedly displayed to customers is key to building a strong and profitable brand. Tip Here -  Maintain one Simple Message. 

Wear the customer's shoes - an intimate knowledge is most times needed in order to make more informed decisions. Stand outside the market, look at the picture from the eyes of the consumer. Is my company really better than the competition? if yes, how best can I relate the differences to the people who need to know? What are the strengths and weaknesses between all competing companies? how is all this viewed by the consumer? Tip Here - Be Neutral. 

It is possible for LIME to take the lead within their competing markets, it will take time, it will take work and possibly a new R&D and Marketing team. 

Digicel's USB Modem, it it Worth it?

So I went to my closest Digicel store to get my hands on there new internet offering, and here's my review.

The modem is plug and play, installation is fairly quick and easy however on some occasions you may have to restart your computer after installation for the modem to pick up Digicels EDGE signal. In comparrison to GPRS or Dial Up the USB modem is considerably faster, however the cost associated with the service is to me its downfall. At $40 JMD you get 1 Mb which is on average about 17 page views, for the novice this is a fairly good deal however for individuals such as myself a flat rate plan is much better. Digicel however will not change this for now as there network could not withstand so many users on a flat rate plan, charging per Mb, especially at the above price ensures low network traffic and high returns.

All things considered the Modem is a handy commuication device that is both easy to use and install, connection to the internet is quick and my browsing experience wasn't bad. As opposed to what Digicel's customer service may say, it does work with Windows Vista and can be shared across your home network.

What will I find here?

Ok, let me just take the time to introduce this blog to you my fellow Jamaicans.TechNewsJamaica sets out to inform, educate and relate the Jamaican experience and experiences within our active Telecommunication and Technology Markets. Our wish is not to be the first to provide you with news relating to this sector, but to be the first to make sense of it. In addition, tips along with other helpful information will be posted regularly.

To make this more interresting, please feel free to email me in reagrds to anything under the subject of this blog.